A social media manager telling businesses not to bother with all social media platforms?!
Before you think "is this social media manager trying to run her own business into the ground?!" hear me out...
Using too many social media platforms might actually be harming your growth, However, that definitely does not mean that you don't need to be using any social media to promote your business, so don't think you've been let off the hook that easy.
When first starting to promote your business online, it can be easy to fall into the trap of feeling like you should be everywhere all at once.
But here are three reasons why you shouldn't be on all social platforms and what you should do instead to get your business in front of potential customers...
You Don't Have Time
As a small business owner, you have to juggle your marketing with sales, customer service, finance, admin, purchasing and more.
If you also try to post to every platform under the sun, you're going to end up dropping the ball elsewhere, as well as feeling stressed and guilty.
2. You'll Get Burned Out
Committing to too many things at once will give you a serious headache.
Not only are you not going to be able to master each platform in the way it should be utilised, but you're also going to end up hating every single one of them.
3. Your Customers Aren't Everywhere
When creating content, you need to be thinking about your customer.
First of all, ask... Are they even here?! If your target market is 55+ year-olds, don't be wasting your time filming videos for TikTok.
Instead of wasting your time creating content for every social media platform out there, do these three things instead:
Create Customer Personas:
Once you know the people you're selling to, you'll have a clearer idea of where to focus your efforts.
Invest in a Scheduling Platform:
The only thing more stressful than juggling several social platforms is posting manually. Get that sh*t organised ahead of time.
Develop a Strategy:
You should have a specific sales funnel in place. This shouldn't rely solely on social media, you should also include email marketing and advertising.
If you would like some information, direction and guidance when it comes to promoting your business on social media, book a free, no-obligation consultation with us today to find out how we can grow awareness, community and sales for your brand.
Kommentarer