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Writer's pictureLillie Wakefield

You Need Thick Skin for These 3 Things in Business

When marketing your business, these three things are guaranteed to test your patience


From having your ability doubted to constantly battling imposter syndrome and everything in between, there’s no doubt that being a business owner requires thick skin. And when it comes to marketing your brand, the necessity to be resilient doesn’t stop there. 


At first, you might find yourself getting quickly irritated and disturbed when certain issues arise. However, being prepared and knowing how to navigate them will have you feeling more calm and composed.


Here are three things you need thick skin for and my advice on how to overcome them:


Not Seeing Results Right Away 


When you can have a burger in your hand within 5 minutes and the latest Dyson at your door the very next day, it’s easy to see why we’ve become such an impatient generation. Unfortunately, this has also affected how fast we expect to see results in business.


In order to see results with your marketing, you have to be consistent with your efforts, well-informed about your audience and open to change. This way, you’ll be able to determine what is working for your brand and how you can pivot to make your strategy as effective as possible.



People Copying Your Content


Oscar Wilde said that “imitation is the highest form of flattery that mediocracy can pay to greatness”... That’s all well and good, but it doesn’t stop your blood from boiling when you see a rival Instagram account copy your latest reel. 


Whether they’ve unashamedly ripped you off or innocently had the same idea, unfortunately, there’s no way to avoid having your content copied. However, your creativity and imagination can’t be stolen, so don’t let the annoyance of a copycat stop you from creating. 



Receiving Negative Communication


Arguably one of the hardest things to deal with as a business owner is receiving backlash. Sometimes it’s from internet trolls who take pleasure in ruining peoples’ days, but sometimes it’s from a genuine customer. 


The initial negative comment doesn’t define you or your business, but how you deal with it does. If the comment has been made publicly, do your best to diffuse the situation while remaining professional and try and open a channel of communication privately. Most of the time, a customer is just looking to be heard and will appreciate any effort to make the situation right. 



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