Use this blog as a guide to avoid doing more harm than good on social media
Although you’re no doubt on social media for personal use, that doesn’t mean you can successfully build and maintain a brand’s online presence. In fact, you’ve probably picked up some harmful habits that will do more harm than good when it comes to promoting a business.
Here are 5 things you likely do on your own social media profiles that would harm a business’s awareness, community and sales.
You Only Post When Something Exciting Has Happened
Your own social media profiles might lay dormant until you go on holiday, then you’re ready to fill your feed with pictures of your hotel, meals out, snorkelling trips, new outfits etc. However, only posting when something exciting happens for your business creates missed opportunities to engage your audience, foster loyalty, and maintain a steady presence.
Consistent, regular posting keeps your brand visible, helps build a relationship with your audience, and reinforces brand recognition.
You Like to Use Your Friends’ Photos
There’s always one designated photographer in every friendship group because they’re trusted to create the best content. But even though reposting from other accounts might be acceptable on a personal profile, a business must continuously present its own unique personality.
Focus on using high-quality, brand-aligned creatives that reflect your business’s values, resonate with your target audience and create a strong, recognisable identity.
You Let the Creative Speak for Itself
In personal social media, you may rely on a photo or post to get the point across, but in business, context is essential.
Simply posting creative content without explaining the message or its relevance can confuse your audience or leave them disengaged. Clear captions, calls-to-action (CTAs), and thoughtful explanations will ensure your message is understood and aligns with your business objectives.
You Post and Wait for the Engagement to Roll In
When your friends see that you’ve shared something on your personal social media, they naturally start to engage with what you’ve posted. But promoting a business requires a more proactive approach.
Relying on organic engagement without actively interacting with followers can limit your reach, so make sure to actively engage with your audience through comments, shares, and direct messages to encourage authentic interactions and relationships.
You Don’t Want to Spam Your Friends
On personal accounts, there’s often a fear of over-posting. However, businesses need to regularly be in front of their audience to remain relevant and well-connected.
Posting too infrequently out of fear of spamming can cause your brand to lose momentum and visibility. The key is finding a balance by posting content that adds value, solves problems, or entertains your audience without overwhelming them.
If this blog has made you panic about how much work you have to do instead of giving you clarity, direction and confidence in your abilities, it might be time to consider outsourcing your marketing.
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