Marketing mistakes that will harm your business’s growth, reliability and conversions
If you’re regularly showing up on socials, have established, cohesive digital channels and a marketing strategy in place, well done, you’re already ahead of the game.
However, even with these three vital components in place, you’re more than likely still making three easy-to-rectify mistakes with your marketing that will be harming your business’s growth, reliability and conversions.
Keep reading to discover what they are and how you can avoid them in the future.
Engagement
Even big brands dedicate resources to engaging with their audience. Just look at these examples of how Duolingo, Ryanair and Starbucks interact with their follower base below:
This is because they understand the advantages that come with having a highly engaged, invested and loyal following, and so should you.
By giving your followers the time of day, you’re showing they’re more to you than just another statistic. This level of value and appreciation is what will turn one-off purchasers into repeat buyers,
Personalisation
Following on from the above point, it’s vital you treat your customers like the individuals they are.
By recognising their unique behaviour patterns and interests, you vastly increase the likeliness they’ll pursue cross-sell products, upgrade their package or recommend you to a friend.
You can do this by tailoring Facebook retargeting ads to promote products your website visitors have expressed interest in or by using email automation to promote similar products to what a customer has recently purchased.
Reporting
Just because something used to work effectively for your business, doesn’t mean that it always will.
To avoid getting to a point where you think “What went wrong? The sales used to just roll in!” you need to keep track of your performance with regular reports.
At the end of every month, take some time to delve into all of your digital channels and make notes of what went well and what didn’t. Use these results to rejig your strategy for the following month so that you can better determine where to put your efforts.
If you’d like more of an explanation on this topic or to discover how I can take care of all the hard stuff for your business, book a consultation with me today.
Alternatively, read through these other similar blogs for more information on how to market your business:
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