Simple introductions to your marketing strategy that will boost your awareness, community and sales
You’ve created a marketing strategy for your business, a round of applause for you, you little marketing genius. However… You feel like it’s missing some kind of direction that will power up all of your efforts. That’s where we come in.
Here are three easy ways you can power up your marketing strategy to ensure your business is getting the attention it deserves.
Know and Understand Your Audience 💭
Firstly, you need to know who your customers are. You should be aware of what their demographics are (age, location, pain points) as well as their preferred channels of communication, so do they prefer reading your emails or chatting with you on Facebook?
This information will allow you to get into the mindset of your customer which, in turn, will make it easier for you to know what content topics you should post and where you should publish them.
Be Aware of Your Company’s Value Proposition ⭐
Secondly, you need to know your company’s value proposition. This includes your USP (Unique Selling Point), your advantage is over competitors and what benefits you’re going to bring to your customers’ lives.
Being aware of the positives your business brings will put you in the best position to promote your products and services as an obvious solution to your audience’s problems.
Have Specific Business Goals 🏆
Thirdly, you need to have specific business goals so that you can set realistic and measurable KPIs (Key Performance Indicators) that will direct your marketing efforts.
For example, do you want more customers? More sales? Do you want to want to reach a new demographic? Knowing what you want to achieve with your business will make it easier to create an effective and cohesive approach to your marketing strategy.
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