Here’s why you need to create a unique marketing strategy for your own business
As a business owner, you have to wear many hats. You have to be web design, customer service, finance, management, sales, marketing and more. So, if you can use another company’s marketing strategy to save time, that’s a win, right? Wrong.
Here’s why your company needs its own unique marketing strategy:
Different Customers
Your customers are specific to your business. Even though you might have several direct competitors that offer a similar service to you, there’s a reason you have the audience that you do.
If your branding, tone of voice and marketing have captured the attention of under-25s, you have to adapt your strategy to suit them. For example, if you’re using a template that has been designed for over-50s, you’re quickly going to lose your audience’s trust, interest and custom.
Different Goals
Two companies that look almost identical from the outside, might have completely different objectives. One might be more than happy to remain a small, family-run business, while the other might be planning for world domination.
You need to have your overall business goals at the forefront of your mind when creating your strategy so that you don’t lose focus of what you want to achieve with your marketing efforts.
Different Capacity
If a strategy has been developed for a company that has a dedicated marketing team of 5 people, it’s going to be impossible for a business owner to tackle to whole thing themselves.
To avoid burnout, your marketing strategy should take into consideration how much time and effort you can realistically put into promoting your business. This will allow you to concentrate on the channels that are most impactful for your growth, or it will make you realise you might need some assistance.
Comments