Here are 5 things to look out for in a new social media manager
If you use a third-party to manage your social media, look out for these 5 red flags.
Picking up on these bad practises will hopefully enable you to squash any frustrations before they ever appear.
It's so important than when you hire someone to assist with your social media, you feel comfortable and confident in their abilities, after all, they're responsible for maintaining your business's reputation at all times.
To make sure you're working with someone who wants the best for you and your business, look out for these red flags...
They Don't Offer Consultations
It's so important to know you're making the right decision when it comes to your business.
You should have the chance to vet out a potential SMM to make sure they offer the services you're looking for and to see if they'd be a good fit for working closely with you and your business.
2. They Don't Ask Questions
You should feel confident that your SMM is taking the time to understand you, your business and your needs before they get started.
They should be interested in your story, your brand, your services and your concerns so they can understand and represent you to the best of their ability.
3. They Guarantee Followers
Unless they are paying for them, promising a certain number of followers in a set amount of time is impossible.
Even if they have a couple of previous clients who showed these results, what worked for them isn't definitely going to work for you.
They might have strategies in mind, but results are not guaranteed.
4. They Don't Send Reports
Even if you have chosen a completely hands-off management package, it's still important to be kept in the loop with how your business is being handled.
Gaining insights into how your content is performing and what your SMMs opinions are will increase trust and confidence between you, allowing you to concentrate on other areas of your business without worry.
5. There's a Lack of Communication
Your SMM should be in touch with you on a regular basis so that you have a clear, trusting and effective two-way communication channel.
Whether it's proofing, customer service questions or ideas for future campaigns, regular catch-ups will give you confidence in their attention and abilities.
When searching for a new social media manager, make sure to have a list of your non-negotiables to hand during your initial chat so that you can avoid starting with someone who doesn't offer everything you're looking for.
And if any of these red flags do appear later on down the line, let your SMM know how you feel first so they can try and put things right instead of jumping ship, as it could just be an honest mistake!
If you are looking for a social media manager to grow awareness, community and sales for your brand, book a free, no-obligation consultation with us today to see how we can help.
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