From initial outreach to your first month’s report
Onboarding is the process of integrating your business with our agency. Once your spot with us is confirmed, we work together to confirm processes, brainstorm ideas and finalise any outstanding requirements.
So, let’s imagine you attended your consultation and decided that we were the agency for you. Our post-consultation proposal further confirmed this and encouraged you to sign on the dotted line to become one of our management clients.
What happens next?
First, we make sure that we have all of the logins, imagery and brand information necessary to start managing your digital channels. Once we gain access to these platforms, we can start to audit their current performance to ensure they have the best foundations for us to build on.
Once your platform audits are complete, we’ll use those insights to develop your first quarterly marketing strategy which outlines what we’ll be focusing on and why, as well as primary messaging, KPIs, content and social strategies for that month.
When we’ve received your feedback on your first quarterly strategy, we can start to create your first month’s content plan which includes all the channels in your management package and suggested content for each one.
We then work with you to make sure you’re happy with how your business will be represented on all of your channels. After we’ve been creating your cohesive, consistent digital presence for an entire month, we’ll send you your first monthly report. In the report, we delve into how each channel performed that month, using our previously specified KPIs to determine the effectiveness of our messaging.
By studying what went well and what could’ve been done better in that particular campaign, we remain focused, on track and knowledgeable about how we can work towards your overall business goals.
If you have any questions about our process, send us a message today and we’ll be more than happy to give you any information you require.
If you’re considering outsourcing your digital marketing or are just looking for some assistance and direction, book a free, no-obligation consultation with us today to find out how we can help.
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