Utilise your time more efficiently and learn how to write valuable blogs that can be optimised for each platform
Blogs can seem like they need the biggest amount of effort to produce, HOWEVER, they just need a different kind of effort...
Even if you'd rather spend 30 minutes filming and editing a reel rather than sitting down to write a block of text, hear me out.
If you already know your content pillars (4-6 themes relevant to your business's messaging) you can start thinking of topics within those. For example, one of my content pillars is "blogs" and "How to Use Blogs as a Goldmine for All Your Content Marketing" is a topic within that.
To start on a familiar note, start writing as you would for a lengthy caption on social media. With this starting block of text, you can beef it out with headings, introductions and links to form a fully-fledged blog. You can also keep it as it is for a detailed LinkedIn post.
Platforms that are focused on text are:
Your Website
LinkedIn
Facebook
You can also cut up your blog into segments and transform these into a carousel post for social media. Or, read your text aloud to create informative, short-form video content to share to reels, TikTok and stories.
Platforms that are focused on videos are:
Instagram
TikTok
YouTube
If you really can't bring yourself to write, consider outsourcing your blogs to ensure you always have a bank of rich and valuable copy to utilise.
If written in the correct format, blogs can be a complete goldmine for all your social media content! Will you be trying this process going forward?
If you're looking for help to give your business's social and digital marketing a boost, book a free, no-obligation consultation with us today to discover how we can help to grow your business's awareness, community and sales.
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