5 things you can easily do to sell on social media
If you’re using social media to grow your business, you’ve probably asked yourself “but how do I make sales?!”
First of all, social media should be a part of your sales strategy, not the whole thing. Because people don’t consciously spend time on social media to be sold to, you have to be clever about how you share promotional content.
Here are five tactics you should utilise to make the first step towards selling on social media.
Create a Community 👯♀️
Once you’ve decided on your ideal client persona, you can spend time building a connection with individuals in your audience who match this criteria.
Developing an authentic relationship with people most similar to your current customers means that you’re putting yourself at the forefront of their minds for when they need the product or service you offer.
Know Your Audience’s Pain Points 😭
To sell a product or service, you must offer a solution to a problem. This creates urgency, desire and repeat custom.
Does your shampoo reduce frizz? Are your trainers extra supportive? Does your drink promote gut health? Whatever the problem, use the issue to your advantage and post about how your business can make a difference in their lives.
Develop a Strong Brand Presence 💪
Millions of companies use social media to promote their agenda, so you need to compete for news feed real estate to ever stand a chance at selling. To do this, you need to have a strong brand presence.
You should not only have a unique brand kit that determines what colours and fonts you should use, but you should also create a personality for your brand that will resonate with your audience. Show your face on stories, make your audience laugh and become more than just another company trying to sell.
Give The People What They Want 😍
Your business will have much higher conversion rates once you understand that every one of your customers has different needs and interests. This is why segmentation and retargeting are your new best friends.
Every order, every click and every like gives you an insight into what that particular customer wants from you. For example, send female subscribers an email newsletter dedicated to women’s clothing. Or use retargeting ads to show potential purchasers products they recently viewed to entice them back to the checkout.
Don’t Just Rely on Social Media 🚫
This is a point that bears repeating: social media should be a part of your sales strategy, not the whole thing. You have to move with the times and adapt your messaging to become less pushy so you remain relevant on your chosen platforms.
Instead of constantly promoting, use social media to connect with your audience and create brand awareness. Then, when they’re a warm lead, move them further down your sales funnel towards consideration and conversions by using other available channels such as email marketing and paid advertising.
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