Make sure that your business has a strong foundation on social media to build on so it has the best chance at success
If you want your brand to thrive on social media, you have to make sure that your profile is set up correctly, that it’s in line with your business goals and that you’re utilising beneficial features.
Read through this guide to discover how you can quickly and easily audit your business’s Facebook and Instagram profiles.
Check Your Profile Information
This is a potential customer’s first impression of your business, so you need to make sure that you’re coming across in a professional yet approachable manner.
Start by reviewing your profile information. Ensure your bio, profile picture, and contact details are up-to-date and consistent across both platforms. Your bio should clearly explain who you are and what you offer, using common search terms for your business to utilise Meta’s search algorithm.
Review Your Content
Look through your recent posts on Instagram and Facebook. Ask yourself:
Are they consistent with your brand’s message and style?
Do they provide value to your audience, such as useful tips or engaging content?
Are you using a mix of content types, like photos, videos, and stories?
Take note of which posts performed well and consider why they resonated with your audience. Then, start to create new posts in a similar format to test the more intricate details of what your audience likes to see.
Analyse Your Engagement
Engagement is key to social media success. Check the number of likes, comments, and shares your posts receive. On Instagram, review your story views and interactions. On Facebook, pay attention to post reactions and how often your content is shared.
If engagement is low, consider experimenting with different content or posting times. You should also make sure that you’re regularly communicating with your audience and those most similar to make genuine relationships.
Evaluate Your Follower Growth
Check your follower count over time. Are you gaining followers steadily, or has growth stalled? If you’re losing followers, think about recent changes in your content that might have caused this.
Steady growth usually indicates that your content is appealing to your audience.
Make sure that your profile follows a certain theme so that your audience consistently receives the type of content they signed up for.
Examine Your Competitors
Take a look at similar businesses on Instagram and Facebook. How does your content compare? Are they doing something you could learn from or improve on? This can provide valuable insights into how to refine your approach.
Make sure not to copy them, but definitely use their wins as inspiration.
Regularly auditing your Instagram and Facebook accounts helps ensure that your social media efforts are effective. By following these steps, you can make adjustments that keep your channels fresh, engaging, and aligned with your business goals.
If, however, you’ve read this and now have your head in your hands thinking how much there is to do… Consider outsourcing your marketing to me.
Not only will you receive an initial audit of your channels, but I’ll also take the strategy, creation, scheduling and engagement off your hands entirely. Get in touch today to find out more.
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