Discover what a “cohesive marketing strategy” is and how it can benefit your business
Whenever I speak with a potential client during their consultation, I always stress the importance of using a cohesive marketing strategy when it comes to promoting a product or service.
Introducing this format to a business is a surefire way to generate awareness, increase brand recall and convert audience members into loyal customers. So, let’s dig a little bit deeper into the topic…
What is a Cohesive Marketing Strategy?
A cohesive marketing strategy takes into consideration every single touchpoint a prospect will encounter, from their initial introduction to your brand through to when they become a customer.
This includes every piece of content they see, from a Facebook ad promoting your service to an email which confirms their order and thanks them for their purchase.
If you have all of your digital platforms up and running, your customer journey timeline might look very similar to this example:
How Can I Create a Cohesive Marketing Strategy for My Business?
First, you need to decide on your main business goal. Is it an increase in followers? Sales? Leads? Once you’ve confirmed this, you’ll have an idea of where to focus your efforts.
Then, discover who your customers are and where they’re interacting with you most. You can do this by delving into Google Analytics and each of your digital platforms’ insight sections.
You can then use this information to build your own version of my customer journey timeline. Make sure to tweak your messaging depending on how far down the sales funnel you’d consider that platform’s audience to be.
For example, if you're using Facebook advertising to gain more followers, you can’t expect these new individuals to be as interested in your brand as those who have chosen to sign up for your newsletters.
What are the Benefits?
A cohesive marketing strategy is a really straightforward way to generate brand awareness, nurture prospects and convert them into returning, satisfied customers.
By promoting your business in an authentic, non-envasive and personalised way, you're making sure that your audience feels supported, understood and appreciated: all of which will work in your favour when they’re ready to purchase.
Also, a lot of the touchpoints you’ll incorporate, such as Meta advertising and email marketing, can be scheduled and automated ahead of time. So once the initial set-up has been completed, they’ll continue doing the work for you with minimal input.
If you’d like more of an explanation on this topic or to discover how I can take care of all the hard stuff for your business, book a consultation with me today.
Alternatively, read through these other similar blogs for more information on how to market your business:
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