5 life-changing positives outsourcing brings to your routine
Outsourcing is the process of finding an external freelancer or agency to take something off your plate. This can be anything from your tax return to customer service to digital marketing.
When you outsource your digital marketing to us, it includes: social media management, paid social advertising, content creation, community management, email marketing, blog writing, quarterly strategies, monthly reporting and more.
Here are just a few of the benefits that outsourcing your digital marketing to us will bring to your routine:
Receive Elevated Expertise
One of the most frustrating things when managing your own marketing channels as a business owner is not knowing if you’re doing the right thing.
After working in a variety of marketing roles over the last 8 years, I can confidently say that I know how to test content to discover which formats, topics, tones and layouts will be most effective for a business.
Have Confidence in Your Brand’s Messaging
When we take on someone’s marketing, we work closely with a contact at the business to make sure we’re going to represent the brand to the best of our ability.
This involves a conversation where we either dicuss your brand kit, or create one, so that we have dedicated fonts, colours and themes to work with in the future that match the brand’s aesthetic so you can be confident knowing that your business is being represented in a way you’re happy with.
Develop a Cohesive Strategy
When there are so many channels to consider, it’s common for a business owner to focus their efforts on one in particular due to time constraints and personal preference. However, that might not be the right choice for the business.
When we take on your marketing, we develop a cohesive strategy that takes into consideration your prospect’s touchpoints and your sales funnel to create content that will be most effective on the platform it’s shared on.
So, from your social media to your email marketing, your blogs to paid advertising, everything is tied together, working towards the same common goal.
Regain Time to Utilise Elsewhere
After the first month of us managing our digital marketing channels, you’ll realise just how much time and effort was being taken up by not only doing your own marketing but worrying about it too.
When we take marketing off your plate, we’re giving you back the most precious thing… Your time! Use it to focus on other areas of your business or take the time to do the things you enjoy most.
Have a Weight Lifted Off Your Shoulders
You either shoehorn marketing into your daily routine, staying up until 10pm just so you can share something on socials, or you don’t share anything at all and have a constant niggling feeling of guilt.
You’re customer service, finance, HR, sales, distribution, marketing and many more. And because you have so many plates to spin, it’s not surprising to feel like they’re all about to smash. Let us take one of those jobs off your plate to lift a weight off your shoulders.
If you’re considering outsourcing your digital marketing or are just looking for some assistance and direction, book a free, no-obligation consultation with us today to find out how we can help.
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