Boost the power of your Facebook marketing with these 5 features

Many business owners I’ve spoken to in the past have been quick to dismiss Facebook’s potential. When I brought up the topic of using this platform for marketing, common responses were:

“No one engages with my posts”

“It doesn’t generate any website traffic”

“I haven’t received any sales”

But when I asked if they had been utilising these five specific features for their Facebook page, I was met with crickets. 

So, to stop you from falling into the same trap, I’m listing them below along with my top tips on how to make them work for your business. 

Scheduling 📅

If you’re still manually sharing your posts on Facebook, I’m going to drag you into 2024 kicking and screaming. 

Meta Business Suite’s planner tool is free and allows pages to schedule their posts, reels and stories ahead of time. So, not only do you save money by not having to invest in another platform, but you also save time that you can spend on engaging with your community, developing content for other channels and growing your business. 

Groups 👯‍♀️

Having a loyal, engaged community is one of the most underrated ways to build a business. 

With so much competition for attention, many businesses are falling into the trap of treating customers with as little personalisation as their order number while they continue to chase the next sale. But you can be different. 

Use your social channels, website copy and email marketing to invite your customers to a VIP group that promises irresistible perks such as early access to sales, customer feedback on products and competitions to win in-demand prizes.

Advertising 🪙

Although there are many ways to organically grow your presence on Facebook, the power of advertising can’t be overlooked.

Whether you want to increase followers, generate leads or convert product sales, Ads Manager is an incredibly effective way to reach individuals who are most similar to your current audience. 

Utilise A/B tests and dynamic creatives during the set-up of your ads so that you can confidently discover which format of advertising works best for your business. 

Catalogues 🛒

Add your products to a Facebook catalogue manually, with an integration platform, a Facebook pixel or using a spreadsheet.

By creating a Facebook shop, you are removing the hurdle of having a customer exit the platform to browse your external website, therefore increasing the likelihood of sales. Having an up-to-date catalogue provides you with the opportunity to tag products in your posts, feature them on your page and promote them in ads. 

Pixels 🪄

To harness the real power of Facebook advertising, you need to be using retargeting ads that target potential customers by using a pixel. 

A Facebook Pixel is a snippet of code you install on your website that tracks the behaviour of a visitor. Using this information, the pixel follows your visitor back to Facebook and shows up in multiple placements to encourage them to complete a conversion such as make a booking, complete a purchase or download your portfolio.

If you’re interested in having marketing taken off your plate so that you can focus on what matters most to you, book a free, no-obligation consultation HERE so we can discuss how we can help.