Here are three changes to make so the algorithm shows your content to those who matter most

Are you one of the many people who go straight to blaming the algorithm if your content flops? Well, this one’s for you.

Poor algorithm, constantly attacked for just doing its job…

The first thing to remember is that the algorithm does not have a personal vendetta against you. It doesn’t have your profile picture tacked to the back of its door with a dart in it. It’s actually there to HELP you.

The bottom line is that if your content is flopping, it isn’t right for your audience. So, here are three changes you can make to get the algorithm on your side and so that your posts get seen by those who matter most to you:

First, make sure that you’re consistently building your community. It’s called SOCIAL media for a reason, so posting and ghosting is not allowed. Respond to stories, send DMs, comment on posts…

Second, utilise the range of formats that are on offer. Don’t neglect reels or only post single images, experiment with carousels and regularly show up on stories! This means that you’re reaching people who have different preferences when it comes to digesting content.

Lastly, you’ve got to be consistent. If you’re showing up one week and disappearing off the face of the Earth the next, why would Instagram prioritise your content above people who are putting the work in every day?

Some bonus pointers for you:

• Check your insights,

• Stay relevant to your industry

• Don’t be scared to show your face

• Provide value within your posts

If you know that your business deserves a more strategised and consistent approach to social media, but you don't have the time or knowledge to do it, book a free, no-obligation consultation with us today to see how we can help.